Template guide for second stage judging

 

Congratulations on being named a Finalist in the first stage judging. You are now able to expand on your 200-word summary and provide the second stage judges with your full 1,500-word submission and upload it to the special Finalist Form. Your written document should show how your project met its aims, employed creativity or innovative techniques, was enjoyed by users, and delivered views/impressions, satisfaction and a return on investment. At the beginning of your document the following information must be listed:

  • Category entered
  • Title of project/name of product
  • Relevant URL for the entry (if not showcased online at your company URL)
  • Client company or brand that the entry is about
  • Name of company making the entry
  • Type of company about which the entry is written (e.g. manufacturer, creative agency, etc)
  • Relevant URL for access to supporting visual material or other data. (Links to Vimeo/Youtube, etc)

Within your submission it is preferred if you use the following as sub-headings under which you clearly provide your explanation for the judges, depending on which category group you are entering:

Sector categories

* What were the objectives of the project?
* Provide an outline of the strategy – for overall design and creative
* What did you do with technology and creative that reflects innovation and/or creativity? In your description, detail what was done internally, and who were your key partners/suppliers, including what each did or provided for the project
* What was the feedback received from clients and other related stakeholders? Did the outcome meet the need and any criteria originally set out by a client? If this is a publicly viewed installation, was there more general feedback received or measured from this audience?
* How was success measured, and share what you can (we know many clients are reticent to release tangible numbers, but percentages can help) about the project’s outcome

Content & Creativity categories

* What was your design brief for the campaign or project?
* Provide an outline of the strategy – for overall design and creative.
* What was done that sets the work apart from other efforts?
* What did you do with technology and creative that reflects innovation and/or creativity in design and execution? In your description, detail what was done internally, and who were your key partners/suppliers, including what each did or provided to the project
* What was the feedback received from clients and other related stakeholders? Did the outcome meet the need and any criteria originally set out by a client? If this is a publicly viewed installation, was there more general feedback received or measured from this audience?
* How was success measured, and share what you can (we know many clients are reticent to release tangible numbers) about the project’s outcome. This could include sales, online engagement metrics or other measures

Technical Design & Innovation categories

* Describe the challenge being addressed and the resulting innovation, and how it reflects a technology or design advance
* Provide more detail on the design or innovation – what it does, how it works, etc
* What was the feedback received from clients and other related stakeholders? Did the outcome meet the need and any criteria originally set out by a client? If this is a publicly viewed installation, was there more general feedback received or measured from this audience?
* How was success measured, and share what you can (we know many clients are reticent to release tangible numbers) about the project’s outcome. This could include sales, online engagement metrics or other measures.
* List the partners/suppliers who worked with you on this project, and what they provided

 

Support material

 

If you wish to provide additional support material (for instance if there has been marketing collateral or video work associated with your campaign) please provide a link to any micro site, or YouTube or Vimeo, where the judges can view your material.

The judges will want to feel fully informed about your activity, so please include whatever you feel is appropriate and relevant for your entry. If an entry is entered into more than one category, please indicate this clearly, but remember you need to remind the judges of the micro site URL or YouTube or Vimeo file for the support material, in each written submission you enter.

It is worth stressing that digital signage is highly visual. It has to be. So, it is tremendously important that you include as many visuals as you can to illustrate what was done and its impact. The judges don’t want massive photos, but they’d rather have that than small postcard-sized images that are too small to be useful. Bottom line: making it easy for our judging panel to see and understand what you did will only help. One or two small photos and a written summary is not a good idea.

 

Your full submission must be uploaded using this Finalist Form no later than December 4, 2020, please.